Also this week Nokia further mapped out the plans for Ovi. Ovie, meaning 'door' in Finnish. It started as a service to provide navigation, music, and games  through a WAP portal on mobile devices. Going forward, Ovi deliver an integrated experience to users by providing easily access to all their content; social networks, synchronised contact lists through a dashboard from mobiles, PC, and web. The goal is to provide a common user interface that provides consistency and simplicity. These services will be available through 2008 and no specific dates are available yet. This is further clarifies Nokia's intention to compete with Apple and possibly others, who are seeking to be the comsumer's default personal information and entertainment portal.

 

 The implications from Nokia's success can be significant, today Nokia has approxmately 1 billion customers. This can create a significant barrier for others to cross. Nokia is talking about partnering with operators and OEMS to deliver the proposition of Ovi. Nokia certianly has the global reach and financial backing to make this a success story and take market leadership.